Mr. Rixon Ssembatya
Mr. Rixon Ssembatya

Founder & Editor, 1698

Rixon Ssembatya is the founder and editor of 1698, an automotive editorial platform focused on the people, technology, businesses and developments shaping Africa’s automotive industry. Through 1698, he explores the forces transforming mobility across the continent, from vehicle technology and ownership to the aftermarket and the infrastructure behind it.

Side profile of a white, pre-Series II Rolls-Royce Ghost Black Badge parked under a shade with soft ambient lighting, highlighting its trim and effortless presence. photo credit By Mr.choppers - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=120198848
Opinion

Three Dreams and One Obsession

What does “making it” actually look like? For some, it’s about shouting for attention. For others, it’s about calm, serious craftsmanship, and performance in disguise. This is an exploration of four extraordinary internal combustion engine (ICE) cars that embody absolute engineering composure featuring the Rolls-Royce Ghost Black Badge, Bentley Flying Spur Speed, Mercedes-AMG S 65 Coupé, and the daily-driven Mercedes-Benz W213 E 400 d.

Mr. Rixon Ssembatya· September 14, 2026 9 min